Mission

Su Voz Latina (SVL) is designed to serve as an inspiring media source for Latinas. SVL will encourage Latinas towards limitless growth not only in business but also in their personal lives.

Statement

By focusing on topics such as health, lifestyle, business, beauty/fashion and soul enrichment, our magazine communicates the importance of excelling in the many roles The Hispanic woman has in life. SVL is a magazine for women, written by women.

Target Market

Latinas Age: 25-54 Income: 30,000+

  • Latinos are the number one ethnic group in the United States.

  • Latinos make up 80% of the El Paso market.

  • There are more than 593,000 Latinos in El Paso.

  • Hispanic buying power will reach almost $1.2 trillion by 2011 -- about six times what it was in 1990. (Source: Selig Center for Economic Growth at the University of Georgia)

  • Latino buying power is already larger than the entire economies of all but 11 countries in the world. (Source: Baltimore Business Journal)

  • Hispanics are the number one group in El Paso with 80% of the total population and $845 billion dollars in spending power. (Source: Selig Center for Economic Growth.)

  • Women account for more than 85% of all consumer purchases and influence over 95% of total goods and services. (Source: Inc.com).

While Spanish is a key to collective pasts, it is not always a preference. Our readers will have the option to view the publication online in their preferred language, English or Spanish.

When women are aware businesses support women-owned businesses: